Lilly Pulitzer builds 'commerce-ready enterprise'

After the success of Lilly Pulitzer's collaboration with Target, many are asking what's next for the brand. The answer is an enhancement to the company's systems. Lilly Pulitzer is adding a new POS, clienteling, store inventory management, tablet retailing and WMS implementation systems by Manhattan Associates to build a "commerce-ready enterprise."

"We are focused on making our products seamlessly available to our loyal customers through any channel they choose," said Lilly Pulitzer Chief Information and Logistics Officer Keary McNew. "Technology continually revolutionizes the way Lilly customers shop—raising the bar for how we deliver a customer experience that is as appealing, informative and economical as it is meticulous and efficient." Announcement