Lidl looking for first US store

There's a new supermarket threat from overseas as European discount chain Lidl announced it is coming to America. The grocer is looking for its first U.S. location, a 36,000-sq.-ft. stand-alone store with parking.

"We're excited to take steps to open stores in the U.S. For decades, we've developed the transparent and efficient approach to site acquisitions our sellers appreciate," according to a post on Lidl's website. "Now we look forward to bringing a different kind of shopping experience to American consumers and communities. One that provides substantial value through our convenient locations, customer-minded layout and world-class architectural design."

Lidl operates approximately 10,000 stores in Europe and like Aldi, deals primarily in private label products sold in a low-price format.

The company named Washington, D.C., as its U.S. headquarters in June and began scouting for sites along the Eastern seaboard.

Grocery competition in the United States is heating up. Aldi recently said it was adding more natural foods, Kroger is expanding through the recent acquisition of Roundy's and new concept Main & Vine, and Whole Foods Markets is growing its lower-priced format 365 by Whole Foods Market.

For more:
-See this International Supermarket News story
-See this announcement from Lidl

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