Levi veteran joins Sears as president

Sears Holdings has named Joelle Maher as president and chief member officer for Sears, responsible for implementing the business strategy for the Shop Your Way member program, managing Sears P & L, and aligning merchandising, marketing, pricing and selling.

"Joelle's depth and breadth of retail and business experience and ability to achieve superior results in established organizations make her a strong fit for this member-focused role at Sears Holdings," said Edward Lampert, Sears Holdings chairman and CEO. "She will work closely with me and our business unit leaders to lead our iconic Sears brand in its continued transformation as an integrated retail format."

Shop Your Way program is Sears premier growth vehicle, according to Lampert. Shop Yor Way loyalty members were responsible for 74 percent of all sales at Sears and Kmart stores for the first quarter of the current fiscal year.

Maher is leaving Gymboree as COO in order to take on the new role at Sears. She was responsible for all of Gymboree's operations, including stores; planning and allocation; real estate and construction; international; distribution and logistics; operational process and strategy; and information technology.

Prior to Gymboree, Maheras was exec-VP and president of global multichannel retail at Levi Strauss & Co., and held other leadership positions throughout her seven years with the compapny. She also spent seven years at Lucky Brand Jeans.

Earlier in her career, Maher worked at Old Navy, Macy's East, and Lord and Taylor in merchandising and planning. Press Release