Less is more with appliance brand and retailer websites

Those shopping for appliances who find a brand or retailer website less complicated than expected are more likely to make additional purchases with that store. In fact, appliance brand websites that are less complicated than shoppers expect are nearly three times more likely to drive showroom traffic than those that are more complicated than expected, according to the J.D. Power 2015 Appliance Shopper Website Evaluation Study. Story