E-commerce grew 13 percent this holiday season, coming in at about $69 billion. The largest growth was on mobile, with a 60 percent rise year-over-year. On Black Friday alone, 50 percent of traffic was attributed to mobile.
ComScore originally predicted a 14 percent growth for $70 billion in sales, reported Internet Retailer. For ChannelAdvisor retail clients, sales from computers grew 6 percent, less than the 9 percent predicted, but mobile partly made up for the loss with its 60 percent gain.
Sales on marketplaces had particularly large jumps, rising 48.7 percent, excluding Amazon and eBay sales. Google Shopping sales increased 31.7 percent, according to ChannelAdvisor.
Looking specifically at MarketLive reports, smartphone revenue was up 50.2 percent for its retail clients over the holiday season and traffic from smartphones increased 18.6 percent. Order value was also up, averaging $140.63 compared with $129.06 in 2014, a 9 percent increase.
Overall, sales for MarketLive clients rose 8 percent and traffic was up 21 percent. The conversion rate declined to 2.7 percent from 3.1 percent in 2014, but average order size was up 5.8 percent from $139.24 to $147.24.
-See this Internet Retailer article
M-commerce jumped 30% this holiday
Mobile accounts for more than 50% of Black Friday traffic
23% of shoppers buy on mobile in stores
Mobile spending to climb 68%
30% of consumers do majority of shopping Christmas week