Lands' End finds new partner for online fit predictor

Lands' End (NASDAQ:LE) announced it is working with Secret Sauce Partners to improve the online shopping experience. The retailer's Fit Predictor service will find a shopper's best fit using existing data and without the need for physical measurements.

The program is even set up to help shoppers with no Landsend.com history. It will predict a customer's sizing from other brands.

"We are constantly seeking new and innovative ways to improve our customer service—from offering the right merchandise and style to the best fit. Anything that can provide added ease and convenience to our customers' shopping experience is worth exploring," said Edgar Huber, CEO and president, Lands' End. "Plus, finding the perfect fit provides greater confidence in the online shopping process and it improves efficiency for the customer and Lands' End."

Fit Predictor is already in 10 global markets and supports more than 3,000 brands and 40 million unique users a month. The technology increases conversion and reduces return rates.

This strategic move comes at a time when Lands' End has seen a significant jump in profit. After its split from Sears (NASDAQ:SHLD) in April, first quarter profits surged 48.1 percent to $10.9 million, compared to $7.3 million the prior year.

For more:
-See this Lands' End press release

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