Lands' End CEO lays out comeback strategy

Newly appointed Lands' End CEO Federica Marchionni has a plan to revive the fledging retailer since it was spun-off from Sears as a stand-alone company. The former Dolce & Gabbana USA president is looking to bring her expertise in apparel and build international markets to revive Lands' End. She has already hired new executives, will relaunch the website and catalog next month, and is planning a new product line. Story