Lands' End announced that the board of directors appointed Federica Marchionni as the company's new CEO, effective Feb. 17. She comes to the retailer from Dolce and Gabbana USA, where she served as president, and takes over for Edgar Huber, who will resign.
"We are delighted that Federica Marchionni is joining Lands' End," said Josephine Linden, Lands' End's chairman. "She is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment. She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. She also fully embraces the principles of quality, value and service on which Gary Comer founded Lands' End in 1963. We are confident she will build upon the company's legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand."
Marchionni acted as president for Dolce and Gabbana since 2011, leading the luxury brand to increased revenues. She spearheaded efforts to elevate the positioning of the brand and redesigned strategies for expanding across several channels, target customers and geographic areas. Before that she was global group director at the brand, going back to 2001, and led business and development for business units in more than 100 countries. Press release