Kroger, Safeway still outsell Target, Walmart in groceries

Traditional supermarkets such as Kroger and Safeway are far surpassing the sale of fresh food and packaged goods at big-box retailers Walmart and Target. It seems that supermarkets have put investments into customer service, competitive pricing, and health and wellness products, while their competitors have not. In fact, Kroger has posted increases in same-store sales for the past 45 quarters, despite moves by Walmart to drop prices in the grocery department. And since a redesign of the center store, plus a push for Asian and Hispanic food products, same-store sales at Safeway rose 2.8 percent last year. Story

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