Kroger's Goes Nationwide With Digital Couponing

The Kroger grocery chain apparently saw good results from a 219-store digital coupon last summer, as it announced on Tuesday (Jan. 27) that it was expanding digital coupons to virtually all of its 2,400 stores in 31 states.

Kroger, which used Cellfire for its initial trial, will be varying coupon price discounts regionally. The Kroger brands involved include Ralph's, Bakers, City Markets, Dillon, Gerbes, Gilander, Jay-C, King Scoopers, Owens, Payless, QFC, Smiths, Scott's, Fry's, Cala Foods and Bell Markets.