Kroger (NYSE:KR) has opened its first fresh concept store in Gig Harbor, Washington. The 27,000-sq.-ft. space features artisan foods and culinary specialties, carrying the tag line of "where eating is healthy, affordable and fun."
Main & Vine features a large produce selection and 300 bulk items, reported Supermarket News. In the middle of the store is an event center featuring cooking demos, food and beverage tastings and recipes and ingredients as part of Kroger's "What's for Dinner Tonight" program.
"From the beginning, the focus of Main & Vine has always been centered on the community and fresh, local and sustainable foods, as well as mainstream grocery items available at affordable prices," Dann Kohl, Main & Vine's store manager, said in a statement to Supermarket News. "Residents now have a space to explore local brands and purveyors, get inspired for their next meal, learn something new at the Event Center or meet up with friends and family in our cafe area."
Other store features include local items, imported wine, freshly prepared foods and a Nourishing Living Center, where health and beauty items not in the physical store can be ordered online.
At the close of 2015, Kroger completed an $800 million acquisition of Roundy's, and has hinted that company's Mariano's chain may be used as a blueprint for future upscale urban offerings.
-See this Supermarket News article
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