Kroger, Liberty Mutual partner for loyalty program

Kroger (NYSE:KR) announced a partnership with Liberty Mutual to reward loyalty members with fuel points for purchasing insurance.

The new deal provides an extra avenue for Kroger customers to gain fuel points, while also giving Ohio residents a wide array of home and auto insurance, Loyalty360 reported. Liberty Mutual customers will get up to 5 percent off home and renters insurance and 10 percent off auto insurance.

"A great deal of thought and research went in to developing the program with Liberty Mutual Insurance," Jennifer Jarrell, Kroger media and government relations manager, told Loyalty360. "When we began the pilot, the overall sentiment from our customers was positive, many praising the program as a win-win, providing savings on products and services they purchase anyway. Kroger is always looking for ways to save our customers money."

Consumers will be able to sign up for the insurance by visiting Kroger, many of which already contain Liberty Mutual branches inside. Once customers are signed up, Kroger Plus members will earn 10 times the fuel points during the first month, and then three times the fuel points in the following months.

Kroger's success continues on an upward trend and, as of March, the supermarket chain has reported 45 consecutive quarters of growth. Part of that competitive edge comes from its commitment to innovation. For example, last spring Kroger created a new Retail Site Intelligence (RSI) to integrate new networking capabilities into existing store systems, exponentially improving the store's technology.

For more:
-See this Loyalty360 article

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