Kroger expands online ordering

Kroger (NYSE:KR) is expanding online ordering to two new markets—Houston and Dallas—effectively doubling the current program.

The supermarket chain currently offers its ClickList service through 46 locations and will add 20 stores in each new market this summer, according to the Cincinnati Business Courier.

ClickList lets customers shop online and collect orders at the store, with a $4.95 fee per order.

Kroger and other grocery retailers are adding online ordering and taking advantage of delivery options. In February, Kroger announced the addition of a click-and-collect option at 10 stores in Michigan.

But the nation's largest supermarket is taking its time and being selective. Company executives have said the service won't be added to every store and the current strategy is to choose locations along frequently traveled routes, making it easy for shoppers to collect orders between home and work.

Click-and-collect programs are proving popular with shoppers. Nearly one-third opted for the service during the 2015 holiday season and 69 percent made additional purchases at the time of collection.

For more:
- see this Cincinnati Business Courier story

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