Walmart (NYSE:WMT) launched its order online, pick-up in store service in the Cincinnati market this week, bringing the battle for this shopper to Kroger's own backyard.
Walmart has offered in-store pickup for online orders for several years in most stores, but had excluded perishable items, until recently.
In the markets where the service is offered, shoppers can select grocery items including fresh and consumable items. Orders placed by 10 a.m. will be available by 4 p.m, and orders placed by 1 a.m. will be ready for an 8 a.m. pickup.
Walmart's service is free to shoppers while Kroger charges a $4.95 fee per order, with the first three orders free as an introduction, reported Cincinnati Business Courier.
Kroger (NYSE:KR) has been rolling out ClickList, its online ordering service which is now available in close to 270 stores, including in its home market of Cincinnati.
Retailers are aggressively courting a growing customer base that wants more flexibility in shopping and delivery programs. Same-day delivery, curbside pickup and in-store pickup options are proliferating, although there is little data to determine the success or profitability of these programs.
Walmart is also testing a grocery delivery program in partnership with Uber and Lyft in two markets.
- see this Cincinnati Business Journal story
Kroger launches online delivery service in Houston
Kroger names group VP
Kroger expands online ordering