Holiday shoppers who wait until the 11th hour to get those gifts under the tree will be happy to hear that Kohl's (NYSE:KSS) will be open for 24 hours starting December 20 through Christmas Eve. The company announced its first-ever around-the-clock hours, a move that is sure to turn up the competition for the vital holiday season.
The shopping marathon means that Kohl's stores will be open for 100 hours straight starting at 6 a.m. the Friday before Christmas, remaining open until 6 p.m. on Tuesday, Dec. 24.
"The holiday season is an eventful time for families, and Kohl's is making it easy for shoppers to wrap up their last-minute gift giving with 24-hour access to Kohl's stores right up to Christmas Eve," said Michelle Gass, Kohl's chief customer officer, in a company statement.
The new approach to store hours for Christmas comes right behind Kohl's first time opening on Thanksgiving Day this year. Last year, the store opened at midnight on Black Friday. Now, by offering around-the-clock hours for Christmas, it wouldn't be surprising if more retailers offered longer hours, too.
For more see:
This Kohl's press release
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