Kohl's ties loyalty to mobile

Kohl's (NYSE:KSS) has launched a new loyalty program that lets members earn and gift points across all retail channels. And while Kohl's has long rewarded shoppers with Kohl's Cash, a cash back program based on purchase behavior, the new Yes2You Rewards promise a more multi-layered program. In conjunction with the launch of Yes2You Rewards, Kohl's expanded its mobile wallet that allows rewards members to track, redeem and share points. Story