Kohl's (NYSE:KSS) announced the launch of Yes2You Rewards, a new, more personalized incentive program for loyal shoppers. The program, which was previously in the testing phase, will now be available nationwide in-store and online.
"Kohl's is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl's Charge platform and the personal connections we make in stores and online with millions of customers every day," Michelle Gass, Kohl's chief customer officer. "We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone."
Yes2You Rewards allows customers to earn points for purchases online and in-store. The program is meant to provide a seamless, omnichannel experience, allowing customers to shop when and where they want. The platform is also meant to deliver incentives that are personally relevant to the shopper.
One customer incentive is savings. Members receive one reward point for every dollar spent and a $5 reward for every 100 points earned, with no limit. In addition, members will receive eight savings offers per year, a birthday gift and will be notified of exclusive opportunities to earn bonus points.
Another incentive for joining the program is sharing. Points can be shared with friends and family members who are also enrolled in the program. Or for customers who like to give back, points can be donated to Kohl's Cares to support children's health and education initiatives.
The retailer will introduce the new program in time for customers to benefit during the holidays. Other recent changes at Kohl's in preparation for the shopping season include adding 34 percent more holiday employees from last year, for a total of 67,000. The company is also ramping up its e-commerce initiatives including testing a buy online pickup in-store program in 100 locations and working to improve its mobile app.
Last month, Kohl's announced a partnership with Juicy Couture to make the brand available at department stores nationwide.
-See this Kohl's press release
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