Kohl's (NYSE:KSS) has announced the rollout of its buy online, pick up in store service at all stores nationwide.
After a successful pilot of the program at more than 100 Kohl's stores in 2014, the retailer is now offering the omnichannel shopping service at 1,164 locations across the country. Buy online, pick up in store is currently available for shoppers ordering on desktops and will roll out to mobile later this year.
When shopping online, consumers can look for the "pick up in store" option when they are completing a purchase. After selecting it the shopper receives two emails, one confirming the purchase and the second when the item is available for in-store pickup.
Once at the store, shoppers can park in designated parking spaces, and their items will be waiting at the customer service desk or fine jewelry counter.
"At Kohl's, we are committed to putting our customers first, and we know our customers and their families expect an easy shopping experience, regardless of how they choose to shop," said Krista Berry, Kohl's executive VP and chief digital officer. "With the rollout of buy online, pick up in store to all Kohl's stores, not only are we providing our customers greater access to the amazing products they know and love from Kohl's, shoppers are able to get their items even faster than ever before in the way that's most convenient for them."
Kohl's has been rapidly releasing new initiatives and product offerings in the past year. In March, the company announced the expansion of its active and wellness offerings, made possible through new partnerships and unique social activities under the Make Your Move initiative launched earlier this year. And in the fall, Kohl's launched Yes2You Rewards, a new, more personalized incentive program for loyal shoppers.
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