Kohl's (NYSE:KSS) is not only implementing omnichannel features this holiday season, it's promoting those features directly to shoppers as a point of differentiation.
"Kohl's will deliver a new holiday shopping experience this year that is faster, more convenient and more inspiring than ever before," said Kevin Mansell, Kohl's president and CEO. "Our customers will find a personalized and engaging shopping experience in store and across all devices, an extensive assortment of sought-after national and private brands for the entire family, and incredible savings opportunities throughout the season—making Kohl's the holiday shopping destination for families this year."
The Wisconsin-based retailer has outlined hot product categories and the many new ways that shoppers can purchase them, from buying online and picking up in-store (BOPIS) to a ship from store capability that promises expedited delivery. Kohl's also began offering same-day delivery in select markets.
There's also a new omnichannel shopping bag that can be accessed from a smartphone, tablet or desktop. When shopping across devices, virtual shopping bags will be automatically updated after shoppers log into their Kohl's account.
Kohl's popular Yes2You Rewards program, gift cards, Kohl's Cash and discount offers can all be managed and redeemed from mobile devices. The retailer is also offering multiple ways to pay with a mobile wallet including Apple Pay, Kohl's own charge card and Visa Checkout.
Retailers have spent much of 2015 implementing new technology and building out omnichannel operations in anticipation of the holidays. Making sure that customers know about and use these options is the next step in capturing digital and physical sales.
-See this Kohl's press release
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