Kohl's (NYSE:KSS) has partnered with Michelle Smith to become the sixth designer for the retailer's limited edition DesigNation collection. The exclusive line will be available at Kohl's and Kohls.com, beginning in spring 2015.
The new, internationally inspired collection will draw creative influence from Smith's recent trip to Capri, Italy. The country's technicolor vistas and Mediterranean culture is "effortlessly chic," like Italians themselves, Smith said.
"Spring is the perfect time to launch Milly for DesigNation to Kohl's customers," said Kevin Mansell, Kohl's chairman, CEO and president. "Milly designer Michelle Smith's collection will feature feminine designs that combine impeccable details and beautiful fabrics. Michelle is a world class designer with an impressive background in designing luxury products, and she is also a successful entrepreneurial mother that is known for putting family first. She personifies what is important to our customers: great quality, great design and great family values. "
Previous designers that have partnered with Kohl's on DesigNation include Narciso Rodriguez, Derek Lam, Peter Som and Elie Tahari, among others.
Kohl's recently put its efforts into featuring exclusive brands. Earlier this month the chain announced that Juicy Couture items will now be available at its department stores nationwide. The two companies settled on an agreement after Juicy Couture announced the closing of all its U.S. retail stores in June as it focuses on international stores and its "pink label" product line.
In spring, Kohl's partnered with fashion designer Peter Som to launch a capsule collection. To introduce the line, the retailer developed its first shoppable Google+ Hangout.
-See this Kohl's press release
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