Kohl's (NYSE:KSS) announced that Juicy Couture items will now be available at its department stores nationwide.
"Customers across the country will be excited by the newness they find at Kohl's this fall," said Kevin Mansell, Kohl's chairman, CEO and president. "Amazing product is a fundamental pillar of our new greatness agenda and the proven casual luxury brand Juicy Couture will offer customers a fun, new fashion and home option in addition to Kohl's existing portfolio of powerful and well-recognized brands."
The two companies entered into an agreement after Juicy Couture announced the closing of all its U.S. retail stores in June as it focuses on international stores and its "pink label" product line.
The collection includes women's and girls' apparel, jewelry, handbags, accessories, watches, footwear, bedding and fragrances. All fashion merchandise is under $100 and all bedding is under $400.
"Known for their world-class brand partnerships, loyal customers and incredible value, Kohl's was the perfect choice to create an exclusive lifestyle collection that captures the LA style and attitude of the Juicy Couture brand," said Jamie Salter, chairman and CEO, Authentic Brands Group. "The partnership provides women across America, who love to have fun with fashion, access to the casual chic brand."
Kohl's is supporting the brand launch with an omnichannel campaign that includes a partnership with Refinery29. Kohl's will leverage the popular lifestyle destination to partner with trend-setting bloggers and host celebratory events.
Refinery29, an online community that features fashion trends and stories without e-commerce, has recently been engaged in partnerships with other members of the retail industry, including the Simon Property Group. Refinery29 and Simon are launching in-mall marketplaces to woo millennials.
-See this Kohl's press release
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