Google has just unveiled its 2013 Google Zeitgeist, which ranks retail and apparel brands by how often they are searched for on the web. Kohl's (NYSE: KSS) takes the number one spot this year, with J.C.Penney (NYSE: JCP) coming in second and Nordstrom rounding out the top three.
For Kohl's, Google says the retailer saw a spike in searches during the week of Thanksgiving and Black Friday. This was the first year in the company's history that the chain welcomed shoppers on Thanksgiving Day, which seemed to go over well with shoppers looking for bargains online. Another key factor that may make Kohl's of interest online is their frequent collaborations with fashion designers. Recently, the store has released lines from Derek Lam, Peter Som, Catherine Malandrino and Vera Wang.
Second on the list is not surprising considering the bumpy ride that J.C. Penney has had in the news throughout the year. In March, the company made headlines when former CEO Ron Johnson was forced out of the company. The following month, Mike Ullman, who had retired as CEO of the company in 2011 after seven years there, was rehired to clean up Johnson's mess. Now, the struggling retailer is poised for a comeback after reporting a 10 percent rise in same-store sales for the second month in a row in November. In October, J.C. Penney announced that its comp-store sales rose 0.9 percent in October, marking the company's first monthly same-store sales gain since December 2011.
See the full 2013 Google Zeitgeist list here.
For more see:
-This Forbes article
J.C. Penney Comp-Store Sales Rise 10% in November
J.C. Penney's Q3 Loss Wider Than Expected As Sales Fall
J.C. Penney Reports First Monthly Sales Increase Since 2011
J.C. Penney's Calls it Quits With Martha Stewart
J.C. Penney Launches Disney Shops in 565 Stores