Kohl's integrates loyalty and Apple Pay

Kohl's (NYSE:KSS) shoppers can now use Apple Pay to make purchases and earn rewards points, making it the first retailer to leverage the one-tap digital payment across its programs.

Apple Pay users can pay at checkout with their Kohl's charge card and earn Yes2You Rewards loyalty points at roughly 250 Kohl's locations. The program will be rolled out to all stores by the end of May, according to the company.

"Kohl's is blending the physical and digital shopping experiences in more ways than ever before. Offering conveniences to Kohl's customers that make it easy for them – like a seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty program – is one of the ways that we are leading as an omnichannel retailer," Ratnakar Lavu, Kohl's chief technology officer, said in a statement. "We are continuing to innovate in mobile to provide an easy, seamless shopping experience whether it's our mobile payment offerings, the features and functionality on Kohl's mobile app, or the Kohls.com experience on smartphones and tablets."

Kohl's added Apple Pay in June 2015 and the current iteration works with the latest iPhone models and the Apple Watch.

Mobile payments have been slow to catch on with shoppers, but adoption is growing. A recent survey from Citi Retail Services found that 66 percent of shoppers would use digital wallets, but wanted to know more about the benefits.

For more:
- see this AppleInsider story
- see this Kohl's statement

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