Kohl's focus on brands, consumers paying off

It seems Kohl's long-term focus on launching national brands and customer relations is finally starting to pay off. The chain's comparable sales were up 1.4 percent in the first quarter—a big jump from last year's first quarter when same-store sales were down 3.4 percent. Kohl's seems to be finding its niche in providing a wider selection of national brands, which other rival discounters, such as Target, do not offer. In addition, the retailer offers excellent pricing and many off-mall locations. As many as 75 percent of all Kohl's locations are less than 15 years old or have been remodeled in the past six years, giving them a better cost advantage and access to improving customer demographics. Story