Kohl's (NYSE:KSS) has announced the expanded assortment of its active and wellness offerings, made possible through new partnerships and unique social activities under the Make Your Move initiative launched earlier this year.
"We understand families have busy schedules and we are providing easy ways to balance family and wellness," said Michelle Gass, Kohl's chief customer officer. "This spring, Kohl's will offer new fitness gear that gets them energized, tips on how to change things up and try new activities, details on great yoga poses from Gaiam and Two Fit Moms, and so much more. No matter what next step, Kohl's is committed to making a healthy lifestyle accessible to families everywhere."
Some of the Make Your Move programs include partnering with Gaiaim to launch an exclusive women's apparel collection, available starting next month. The yoga apparel will be priced from $30 to $65 and join the brand's already extensive array of yoga accessories, ranging from mats to straps.
In addition, Kohl's is partnering with yoga mom duo Laura Kasperzak and Masumi Goldman, who comprise Two Fit Moms, to launch an apparel collection and provide tips for yogis on the retailer's Facebook, Twitter, Instagram and YouTube sites.
The additions to the women's apparel selection are no surprise. Earlier this month Kohl's was voted by women as their favorite place to shop for clothes. And last fall, after announcing the closing of their retail stores, Kohl's began featuring items from the popular women's apparel brand Juicy Couture.
The initiative will add to the already existing Bliss lifestyle collection, Tek Gear Plus, and Outdoor Recreation offerings.
-See this Kohl's press release
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