Kohl's (NYSE:KSS) is trimming the executive ranks and recently eliminated three prominent positions as the retailer looks to spark growth.
Gone are Krista Berry, exec-VP and chief digital officer; Bevin Bailis, senior VP of communications and public relations; and Paul Calderon, senior VP of store environment.
None of the executive layoffs were announced, but rather were communicated in an internal memo obtained by the Milwaukee Journal Sentinel and later confirmed by a company spokesperson.
The changes were described as "back-of-the-house reorganization." The positions will not be filled.
Kohl's has been pursuing a path to reinvention dubbed as the "Greatness Agenda," intended to grow sales to $21 billion in 2017. Along the way, there have been big changes in IT, digital initiatives and a realignment of merchandise with heavier emphasis on national brands.
But 2015 sales have fallen short and CEO Kevin Mansell said in the memo that the changes are designed to make Kohl's a faster and more agile organization. And while total sales may have been a disappointment, Kohl's online sales grew 30 percent in the latest quarter, a bright spot for the chain.
-See this Milwaukee Journal Sentinel article
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