Kohl's backs off in-store cafes

Kohl's (NYSE:KSS) is abandoning its recent in-store cafe concept and will be closing the two test locations in the next few weeks.

The retailer debuted the Kohl's Cafe in two stores in September in Menomonee Falls and Delafield, Wisconsin, near the retailer's headquarters. The idea was the product of customer input, but the cafes were simply not successful, according to the Milwaukee Business Journal.

"Kohl's is committed to innovating and testing new ideas to put our customers first and deliver an easy, convenient shopping experience," said Jen Johnson, VP of corporate communications. "Although Kohl's received positive customer feedback, the pilots did not provide the business benefits needed to warrant further testing."

Retailers are exploring ways to create better in-store experiences that transcend traditional merchandising, and cafes have been popping in stores nationally. Target has been testing a new cafe concept, Restoration Hardware's lifestyle concepts feature in-store dining and Uniqlo's new flagships serve coffee.

For more:
- see this Milwaukee Business Journal story

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