Kmart (NASDAQ:SHLD) is offering a lifetime guarantee on select plants in the store's garden centers as a way to drive sales and loyalty during the spring planting season.
Plants for Life, Guaranteed, is designed to let shoppers purchase select trees, shrubs and perennial plants with confidence that they will last a lifetime – literally. Kmart is the first national retailer to devote a lifetime guarantee on plants, according to the company.
"Plants for Life, Guaranteed grows our outdoor offerings and remains a budget-friendly option for members looking to upgrade their garden," says Kelly Cook, Kmart chief marketing officer. "Our members can also continue to perfect their outdoor living spaces with Kmart's wide selection of outdoor products including furniture, décor and accessories."
Qualifying plants will be identified with a Plants for Life, Guaranteed tag and include perennials, shrubs and trees. Restrictions exclude annuals, houseplants, tropicals, seeds, bulbs and seasonal plants including Christmas trees, poinsettias and Easter lilies.
Kmart's parent company Sears Holdings said in April it would close 68 Kmart stores. Still, the company is focused on growing sales to Shop Your Way rewards members and has implemented new features and benefits, including a pharmacy rewards program and in-vehicle pickup, exchanges and returns.
In November, Kmart brought back the Bluelight Special.
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