Sears Holdings (NASDAQ:SHLD) announced the appointment of Alasdair James as president and chief member officer for Kmart. One of James' most critical roles will be meeting the needs of the Shop Your Way loyalty customers.
James most recently acted as commercial director of Tesco's global business unit. He began at Tesco, Europe's largest grocery chain, in 2007, managing the retailer's operations in China as executive VP and commercial director. Before Tesco, James held roles with GlaxoSmithKline and PepsiCo. His experience includes running multi-site operations within the retail, pharma, food manufacturing and packaged goods sectors.
"Alasdair will work closely with me and our business unit leaders to understand the preferences of Shop Your Way members who shop at Kmart," said Edward Lampert, Sears Holdings chairman and CEO. "He will be responsible for the Kmart strategy, its performance and its continued transformation as an integrated retail format."
Shop Your Way purchases comprised 72 percent of Kmart sales in the fourth quarter of 2013. The successful loyalty program recently expanded by adding 50 new brand partners and adding more categories for the tens of millions of shoppers registered to be a part of Shop Your Way.
See this Sears press release
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