Kmart rewards night owls, adds Black Wednesday and Freebie Saturday

Kmart has released its Black Friday and holiday strategy. It includes an old favorite—the Bluelight Special—and a couple new creations in Black Wednesday and Freebie Saturday.

The retailer revived the Blue Light Special last week and is now adding Black Wednesday. Every Wednesday from now until Dec. 16, except for Nov. 25, Kmart's website will feature special discounted items and deals across popular categories.

There's also a new Freebie Saturday. Every Saturday through the holiday season, Kmart is giving away freebies, such as popcorn, a box of juice or a small toy, beginning at 8 a.m. and while supplies last.

Additionally, the retailer is offering some exclusive deals to its Shop Your Way rewards members. There will be an invitation-only early Black Friday shopping event and now late-night shoppers will earn extra points. Those who place online orders between midnight and 6 a.m. Central time will earn $10 back in points for every $75 spent, through Christmas Eve.

Kmart, like its closest competitors, is also highlighting omnichannel initiatives including in-store pickup, in-vehicle pickup, and reserve online, pay in store. There's also a feature that lets shoppers designate a friend or family member to pick up online purchases in stores and free two-day shipping for members of the Shop Your Way Max premium service.

Shop Your Way members comprise nearly three-quarters of all sales at Kmart and Sears, and the retailer is putting programs in place to make sure it continues to capture these shoppers during the holiday season.

For more:
-See this Kmart announcement

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