Kmart (NASDAQ:SHLD) is entering the extreme value market with a new sourcing initiative. The retailer's Strategic Merchandising Group is now actively sourcing these deals by purchasing inventory from liquidated companies or "opportunistic situations," according to the company.
"The path to making Kmart great again starts with sourcing truly brag-worthy deals," said Kmart President Alasdair James. "Just as when we brought back Bluelight Specials last year, we continue to find innovative ways to provide our Shop Your Way members with an extreme value proposition that can only be found at Kmart."
The first of such offerings will be outdoor cookers, smokers, outdoor lighting and hand-held lighting manufactured by Brinkmann. The products will be sold online and in stores as closeout deals and Bluelight Specials.
Kmart brought back the Bluelight Special in November.
-See this Kmart press release
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