Kmart makes mobile updates for Black Friday

Kmart is re-introducing its mobile app just in time for Black Friday to highlight new features and services, including the return of the Bluelight Special.

The updated app now sends real-time push notifications announcing Bluelight Specials, messaging users instantly when a special goes live online. Users can make a purchase directly through the app.

App users will also be delivered coupons on Fridays, redeemable in-stores. There are also more mobile coupons available to load into Shop Your Way accounts for members of the loyalty program.

To drive adoption, Kmart is offering $5 off purchases of $35 in Shop Your Way points for anyone who downloads or updates their app.

There's also a new Layaway and Go feature to the app that lets shoppers make weekly payments to layaway items and scan products to add to a layaway list, bypassing the layaway counter entirely.

Kmart has been rolling out new features and programs for the holidays. In addition to the Bluelight Special, there's Black Wednesday and Freebie Saturday.

Every Wednesday from now until Dec. 16, except for Nov. 25, Kmart's website will feature special discounted items and deals across popular categories. Every Saturday through the holiday season, Kmart is giving away freebies, such as popcorn, a box of juice or a small toy, beginning at 8 a.m. and while supplies last.

There'a are also a full week of deals planned beginning Sunday Nov. 29 for Cyber Week.

For more:
-See this Kmart announcement

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