Kmart (NYSE:SHLD) has announced the launch of a new pharmacy rewards program for its Shop Your Way members. The retailer's loyalty program gives members $10 back (10,000 points) for every five qualifying prescriptions filled in one year.
Members can earn points on prescriptions and immunizations. Other features include automated updates that track rewards automatically when a member fills a prescription using a Shop Your Way account number or phone number. Redemption goes toward both Kmart and Sears merchandise, including non-pharmacy items, both in-store and online.
Reward points are available for redemption during any transaction conducted within 14 days following the purchase of the prescription.
There is no limit to the number of pharmacy rewards a member can earn in a rolling year.
Kmart also announced plans to add a new feature to its pharmacy app in 2015 that will help customers manage prescriptions by reminding them when to pick up an available order, when to take medication and when a refill is due.
In 2014, parent company Sears decided to focus in on its Shop Your Way program, which accounts for almost three-quarters of the company's sales and digital services.
Shoppers get a lot of perks with a Shop Your Way membership, including access to "Reserve It," a service launched last holiday season that allows loyalty members to identify apparel and footwear items online, place them on hold and then go into the local store and try them on. Other services offered through the Shop Your Way app include in-vehicle pickup, exchanges and returns.
-See this Kmart press release
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