Kmart's marketing department is stepping up efforts to promote its brand and implement omnichannel strategies, hiring Kelly Cook as chief marketing officer, a role left vacant by Andrew Stein, who stepped down to join Big Lots in 2013.
Mark Andeer has also said goodbye to Kmart, according to Advertising Age. He was VP of creative for Kmart from mid-2012 until the end of 2013, then served as interim CMO until 2015. During Andeer's time at Kmart, he was responsible for pun-packed ads such as "Ship My Pants," "Big Gas Savings" and "Show Your Joe."
Although there was no official statement from Kmart, Cook's LinkedIn profile shows her starting as CMO in April 2015. Previously, Cook was CMO at DSW, where she has held various leadership positions since 2009. Prior to DSW, she worked in customer strategy and engagement at Waste Management. Story