Kit and Ace expands, adds in-store coffee shops

Canadian retailer Kit and Ace announced plans for extensive expansion in the upcoming months and the addition of in-store coffee shops.

The apparel brand will open Sorry Coffee Co. in select cities, including Toronto, Moose Jaw Times Herald reported. The 3,300 sq. ft. flagship location will open Sept. 17.

The coffee shops are a creation by Kit and Ace cofounder JJ Wilson, the son of Lululemon (NASDAQ:LULU) founder Chip Wilson.

"When I look at how the world is changing in retail and experiential retail, and how people want to shop and what they're looking for, they're looking for more than just a clothing store," Wilson told Moose Jaw Times Herald.

Everything at the coffee shop is locally sourced and the cups wills be adorned with local artwork. Each shop will have elements that are unique to its community.

Kit and Ace is launching new storefronts in both Canada and the United States, along with an e-commerce platform. The company, which opened its first store in late 2014, plans to have a total of 50 shops by early 2016 in locations such as London, Australia and Japan. The accelerated speed of expansion is thought to be linked to Chip Wilson's increased availability to help Kit and Ace efforts after departing from Lululemon's board in February.

For more:
-See this Moose Jaw Times Herald article

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