Kate Spade (NASDAQ:KATE) has partnered with fit personalization service True Fit to offer size recommendations and personalized fitting for the retailer's apparel and footwear. Shoppers can go to the brand's website and shop all of Kate Spade's apparel while also getting the nuances of the brand's shoe styles.
True Fit currently partners with more than 2,000 brands and retailers to create apparel, footwear and consumer fit data. The company's technology applies this data to offer consumers fit advice based on both technical design specs as well as customer feedback.
"We view the Kate Spade New York e-commerce site as our ultimate global flagship and we are always refining our approach to offer the best customer experience," said Mary Beech, executive VP and chief marketing officer of Kate Spade & Company. "Incorporating True Fit's technology allows us to enhance and personalize our customer's online shopping experience."
Earlier this year, the company announced it would shutter all Kate Spade Saturday and Jack Spade stores to focus on the core brand. Last summer the Kate Spade made the list of the 500 Fastest Growing Brands on social scrapbooking site Pinterest.
-See this Kate Spade press release
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