JustFab Just Can't Resist Going To The Mall

Online fashion-by-subscription retailer JustFab has opened its first bricks-and-mortar store, a 3,000-square-foot shop at the Glendale Galleria mall in suburban Los Angeles. "We've heard from our members that being able to see and try on products before they buy is still an important part of the shopping experience for them," said co-CEO Adam Goldenberg. "With the JustFab flagship, we are giving current VIP members and new customers a new way to connect with the brand and to experience the JustFab world in person." But that doesn't mean JustFab is completely breaking down the walls between the channels. Customers can register at the mall store for exclusive VIP member pricing that was previously available online only, but casual shoppers can also choose to purchase items at regular retail price. Story