Marketplace retailer Jet.com is testing the delivery of fresh groceries in the New York market, pitting it directly against a growing number of similar services, including Amazon Fresh.
The pilot is available for customers in parts of New York City, New Jersey, Connecticut and Washington, D.C., according to Recode.
Groceries will be delivered within one to two days and delivery is free for orders of more than $35.
Other services may be quicker, but they are charging fees. Amazon Fresh carries a $299 annual fee in markets where it's available, and delivery services such as Instacart charge a fee per order.
Jet launched in May and originally had a $50 membership fee that was quickly dropped.
Grocery delivery is perhaps the biggest trend and challenge for retailers today, from supermarkets to big-box and online merchants. Figuring out the logistics and value proposition – how much are shoppers willing to pay and how much vendors are willing to subsidize programs – is the question of the day.
Online orders of groceries doubled in 2015.
- see this Recode article
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