China's largest e-commerce site, JD.com, reported a record-breaking 24 hours of sales on its anniversary, June 18. The sale, which began at midnight on the 18th, set numerous records including orders places, which grew more than 100 percent from last year, totaling 15 million.
More than 60 percent of those orders were placed on mobile. The one-day rate for mobile orders even topped JD.com's November 11 Singles Day event last year, when mobile orders reached 40 percent.
Apparel and shoes continue to be one of JD.com's fastest growing segments and sold out more than any other product category on June 18. U.S. retailer Gap, which began a partnership with JD.com last year, had sales 13 times higher than its average daily sales volume in May. In totality, JD.com sold more than 8 million articles of clothing and 1.2 million pairs of shoes.
The site's flash sales channel also did well, reporting a 30-fold increase in orders compared to the company's anniversary sale in 2014.
"Today's blowout sales figures once again highlight that JD.com is increasingly the e-commerce site of choice for upwardly-mobile Chinese consumers," said JD Mall CEO Haoyu Shen. "The tremendous range of products that consumers purchase on JD.com, from imported wine and clothing, to cell phones and fresh fruit, underscores the trust our customers have that they will get safe and authentic products when shopping with us."
In addition, personal care, mother and children's products, and cosmetics saw a 20 times increase on the date compared to the average day in May.
-See this JD.com press release
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