JD.com connects international brands with Chinese consumers

JD.com, China's largest online direct sales company, has launched a new platform that allows international retailers to sell to Chinese consumers. JD Worldwide provides Chinese shoppers with a convenient way to get authentic products while alleviating the need for retailers to establish a presence in China.

Through the platform, shoppers can order goods from sellers in the United States, Australia, France, Germany, Japan, South Korea, New Zealand and the United Kingdom.

JD.com hosts both direct sales and marketplace channels—currently about 450 online shops. In total, the site features more than 150,000 SKUs and more than 1,200 brands. JD Worldwide will offer a range of support services to retailers, including marketing to the 100 million active users on JD.com.

To kick off the launch, the company announced "Best of eBay Deals," a plot program on the new platform that brings a variety from eBay's global inventory to JD shoppers.

"This new cross-border sales platform marks a major step forward in connecting Chinese consumers with international brands," said Richard Liu, JD.com founder and CEO. "By combining the advantages of China's cross-border free trade zones, JD's warehouses and unparalleled last-mile logistics network, and our experience developing winning marketing campaigns for our partners, JD Worldwide gives international sellers and brands the most comprehensive and effective solution available for reaching Chinese consumers."

Some U.S. brands already working with JD.com include Gap (NYSE:GPS), Levi's and Skechers. Additional U.S. retailers are working with China's other e-commerce giant, Alibaba (NYSE:BABA), in an attempt to reach Chinese consumers. For example, marketplace ShopRunner, an online mall that showcases brand merchandise at prices higher than the norm, while providing retail partners ownership of customer data and relationships, is working with Alibaba and Alipay to help U.S. retailers get access to China.

For more:
-See this JD.com press release

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