JCPenney nabs Home Depot, Target execs to boost omnichannel

JCPenney added two executives, one from The Home Depot and the other from Target, to its leadership team. Michael Amend (right) is JCPenney's new exec-VP of omnichannel and Mike Robbins joins the company as senior VP of supply chain.

The two will be responsible for increasing the power, reach and integration of JCPenney's omnichannel capabilities. These executive appointments come just after JCPenney's new CEO took office last week, 10 months after the CEO change was initially announced.

"Mr. Amend and Mr. Robbins are two exceptional industry veterans who have a successful track record of creating enterprise inventory networks that enable brick-and-mortar and e-commerce to merge into one seamless shopping experience," said Marvin Ellison, CEO of JCPenney. "Their backgrounds perfectly align with our long-term growth plan to become a world-class omnichannel retailer."

Amend was previously Home Depot's VP of online, mobile and omnichannel, responsible for omnichannel initiatives such as the company's fulfillment options including buy online, pick up in-store; buy online, ship to store; and buy online, deliver from store.

His work within the online and mobile segments led Home Depot to be named Internet Retailer of the Year in 2014 by Internet Retailer.

Prior to Home Depot, Amend was CTO for global online at Dell and deputy CTO for BEA Systems. He will report to Ellison and replaces Mike Rogers, who left JCPenney to pursue other opportunities. 

Robbins (left) joins JCPenney after serving as senior VP of global supply chain and logistics for Target, where he worked for 13 years. News of Robbins new position at JCPenney comes just after Target announced 140 job eliminations from its headquarters.

The former Target executive also worked in marketing and supply chain for AutoZone and Procter & Gamble. Robbins will report to Ken Mangone, exec-VP of product development, design and sourcing.

Marie Lacertosa, JCPenney's current senior VP of supply chain, will retire after more than 30 years with the company. Press Release