J.C. Penney (NYSE: JCP) shoppers have more than just great deals to look forward to this holiday season. The retail giant has joined forces with the mobile shopping app, Shopkick, to provide rewards and customer incentives to shoppers visiting J.C. Penney's nearly 1,100 U.S. stores.
Shopkick is a mobile-based app and proprietary monitoring system. As customers enter a participating location, in-store sensors connect to users who have the app loaded on their mobile phones. The app then provides users with "kicks," which are Shopkick's proprietary reward currency. For a limited time, J.C. Penney will provide additional incentives to customers by issuing bonus "kicks" as part of the launch.
"As more and more people adopt smartphones, mobile devices are quickly becoming a key shopping tool and the integration of mobile Internet has become key to delivering a modern, in-store shopping experience," Debra Berman, senior vice president of marketing for J.C. Penney, told Chain Store Age.
Shopkick app users can browse an in-app J.C. Penney catalog as well as like, save, and organize favorite items and share that info with other app users. "For shoppers, we delight them by rewarding them for behaviors they are already doing while shopping," Shopkick CEO and Co-founder Cyriac Roeding said in a company statement. "For retailers like J.C. Penney, we are driving incremental traffic and sales, and ensuring that marketing dollars are invested in driving actual foot traffic - it`s a win-win."
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