JCPenney introduces online Sports Fan Shop

JCPenney (NYSE:JCP) has announced a partnership with Fanatics to launch the Sports Fan Shop. Fanatics, operator of e-commerce platforms for hundreds of collegiate and professional teams, leagues and media sites, will provide fans with sports apparel and merchandise on

Fanatics is the largest online retailer of officially licensed sports merchandise and will supply the retailer with more than 300,000 products, spanning all major sports leagues.

"Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season," said John Tighe, senior VP of men's apparel for JCPenney. "Whether it's football in the fall or March Madness in the spring, JCPenney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic."

The Sports Fan Shop, as it will be called, will have a flexible return policy and low-cost shipping options.

E-commerce did well for JCPenney in the last quarter. The retailer reported a 16.7 percent year-over-year jump in online sales.

JCPenney, like other department stores, has been under pressure as they face growing competition from other retailers. The chains have looked to expand their product offerings to boost sales.

For more:
-See this JCPenney press release

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