JCPenney finishes with strong sales

JCPenney (NYSE:JCP) continues a string of strong financial results, reporting today an increase in both net sales and same-store sales for the holiday season and full year.

The department store chain reported sales for the fourth quarter increased from $3.9 billion in 2014 to $4 billion this year. Comparable store sales rose 4.1 percent for the quarter.

For the full year 2015, sales rose 3 percent, from $12.3 billion to $12.6 billion. Same-store sales rose 4.5 percent for the year.

"We are very pleased with our performance for the fourth quarter and full year," CEO Marvin Ellison said in a statement. "Our focus on private brands, omnichannel and revenue per customer is clearly resonating as we continue to win market share in a competitive environment."

Not even unseasonable weather or regional differences got in the way of sales for the retailer, which reported that all regions delivered same-store sales gains over the same period last year, although the best performance was in the western and northeastern regions of the country.

Investment into key categories paid off for JCPenney. During the fourth quarter, Home, Sephora, Footwear and Handbags were the company's top performing merchandise divisions during the quarter.

For more:
-See this financial statement from JCPenney

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