Is This JCPenney Commercial About Bullying Or Aliens?

In what may be the season's most head-scratching objection to a TV ad, "dozens" of parents are reportedly complaining on Facebook about a JCPenney (NYSE:JCP) commercial that says, in essence, what every department store's ads have always said: You should buy clothes from us because then you'll be more popular. The Facebook parents claim the commercial promotes bullying, apparently because of a momentary scene in which a child in a busy cafeteria suddenly—instantly—sees everyone else disappear. Considering that bullying involves verbal or physical abuse (or at least actual snubbing), while the Penney's commercial scene looks more like it came from a trailer for an aliens-abducted-everyone-but-me summer movie, we're not seeing it. You decide. Story


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