J.Crew Group announced Somsack Sikhounmuong as the new head of women's design for the J.Crew brand, replacing Tom Mora, who is leaving the company. Sikhounmuong was previously the head design for Madewell, a position Joyce Lee will now hold. Both will report directly to Jenna Lyons, president and executive creative director of J.Crew Group.
Sikhounmuong has held multiple design positions at J.Crew over the past decade. Lee has been a senior member of the Madewell design team for seven years, and also has worked at Michael Kors and Marc Jacobs.
"We are making meaningful and strategic changes across our organization to better position us for future growth. While many of these decisions were difficult, they are necessary," said Millard "Mickey" Drexler, J. Crew chairman and CEO. "With Somsack in his new role, we will continue to focus on making critical improvements to our J.Crew women's assortment including fit, design aesthetic and styling. We know what needs to be done and while many of these initiatives take time, we have a committed team in place to make it happen."
The retailer also announced a 175 reduction of both open and filled positions in store operations, production, sourcing and merchandising, mainly from its corporate headquarters. The changes are meant to streamline operations, support the company's omnichannel business and reduce overall expenses. Press Release