J. Crew is continuing its European expansion with two stores planned for Paris and a fifth store set for London. The city of fashion seemed an obvious choice for the chain's next moves as French customers have been known to shop in the brand's New York stores.
In fact, France is now among the top 10 countries contributing to J. Crew's online business, reported Women's Wear Daily.
Both locations will be located in the Marais, with a women's shop opening in March and a men's in September. The women's store will span 2,260 sq. ft. and details of the men's store are still being discussed.
Similar to the location in South Kensington, England, the Paris stores will carry J. Crew collection items as well as other design labels.
At the women's location, the retailer is restoring the shop's historic wood storefront and uncovering original stone walls in the interior. The furniture and fixtures will be made of rustic oak, unlacquered brass, mixed marbles and cast pieces.
The men's store will be similar to the one in New York's TriBeCa area, which carries Ludlow and Crosby suites as well as Hugo Guinness, Sophia Webster and the Saint James brands.
The London store—women's only—will be in a former HSBC bank space at 19 Marylebone High Street. The shop will be 3,000 sq. ft. and will open in the first quarter of next year. The apparel retailer opened its fourth store in London's Sloane Square on Sept. 10, which was earlier than planned.
J. Crew beat out 129 competing companies in a Stella Benchmarks list when it was named best in overall customer service for June. The retailer last topped the same list in January and is one of only six companies to remain in the top 25 since the year began.
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