Things may be looking up for J.Crew. The apparel retailer opened its fourth store in London's Sloane Square on Sept. 10, which was earlier than planned as the company continues its expansion in the city.
J.Crew opened three new stores in the British capital last year but has since struggled with higher operating costs and a soft holiday season. But when the Sloane Square location became available earlier than expected, the opportunity was too good to pass up, Creative Director Jenna Lyons said of the move earlier this year.
"We love Sloane Square—it totally clicks with who we are," Millard Drexler, J.Crew's chairman and chief executive, told Women's Wear Daily. "The customers who live and shop in the area are world-class shoppers and style experts. We could not be more excited about opening our fourth store in London in such a great neighborhood."
The company enjoyed a 12 percent increase in year-over-year sales in the most recent quarter. Profit was still down for the third quarter in a row, but that hasn't deterred its London expansion.
The new location will be the second-largest store the chain has opened in London, totaling 3,700 sq. ft. across two stories, with pine floors and '60s-inspired wall art from the likes of Robert Rauschenberg and Matthew Lasinski.
The store also opened up a "living garden" for bees located on the store's ground floor that ties into J.Crew's partnership with Buglife, a charity that works toward the conservation of bees and other bugs. J. Crew holds up its end of the bargain by selling bug-related T-shirts, local honey and other bee-themed merchandise.
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