" I'm saying IT isn't the back door. It's the front door," Ullman said in an interview with the Dallas Morning News. The story continued: " Penney has decided dot-com isn't the hub anymore. It has put information technology at the same level with store operations, merchandising and marketing when planning the company's future."
J.C. Penney is the latest retailer to conclude that the deadly economy means that in-store must, for the moment, get unconditional IT priority. J.C. Penney CEO Myron Ullman was explicit about a change in tech priorities as he prepared for his shareholders meeting this week.