J.C. Penney IT Focused Now On In-Store

J.C. Penney is the latest retailer to conclude that the deadly economy means that in-store must, for the moment, get unconditional IT priority. J.C. Penney CEO Myron Ullman was explicit about a change in tech priorities as he prepared for his shareholders meeting this week.

" I'm saying IT isn't the back door. It's the front door," Ullman said in an interview with the Dallas Morning News. The story continued: " Penney has decided dot-com isn't the hub anymore. It has put information technology at the same level with store operations, merchandising and marketing when planning the company's future."