Irish chain Primark to enter the US

Irish chain Penneys/Primark will open its first U.S. store in Boston on Sept. 10 in the historic Burnham Building, formerly home to Filene's.

The store will have five levels and take up more than 77,000 sq. ft., anchoring at the Millennium Tower, a $630 million skyscraper at Downtown Crossing, Irish Independent reported.

The European brand recently launched a U.S. website to introduce the company's merchandise and styles to unfamiliar shoppers. However, items were not for sale on the site as Primark will only be sold through brick-and-mortar stores. The chain now has 289 stores across nine countries. After its U.S. opening, Primark plans to open in Italy in spring of 2016.

The retailer's next U.S. moves will be shops in Philadelphia at the King of Prussia Mall and a distribution center in Bethlehem, Pennsylvania.

Primark and Sears (NYSE:SHLD) entered into lease agreements last October for seven standalone stores in northeastern United States. Then in April, Sears announced the first two Primark locations would be in malls in Massachusetts.

Apparel at U.S. Primark locations will be the same as what's sold in Europe, with the exception of size.

For more:
-See this Irish Independent article

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